Category: Data analytics


Homomorphic encryption – from a cryptographer’s dream to a business reality

Stricter privacy regulations worldwide have led to a renewed interest in how data can and should be used. Many businesses have been left wondering how to leverage data for competitive advantage…

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Privacy preserving analytics: more important than ever

As businesses across the globe tighten their belts to weather the economic impacts of COVID-19 marketing budgets have suffered significant…

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Encrypted analytics: rebooting privacy and trust

Big data has been around for a while now transforming the way we live and do business. In recent years…

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IXUP builds out platform capabilities to boost co-marketing solution

IXUP deployed its latest release this week to help clients generate richer business insights. The IXUP platform enables co-marketing analytics…

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