“Suddenly you realise you’re looking forward and there’s no one else to follow. It’s new thinking.”

– Dean Joscelyne, Founder of IXUP

In 2011, IXUP was founded to create a future where organisations can work together to solve problems. Where data, enriched through trusted collaboration, unlocks the full story of your customers and organisation. Where you don’t have to put your business at risk to innovate.

That future is data collaboration. Join us, and discover what your competitors can’t see.


Our story

They say that necessity is the mother of invention. The inspiration for IXUP came from a digital marketing agency’s desire to more efficiently service its clients.

Few organisations want to give access to their treasured data to any other party – including their partners. So how can you gain the benefits of collaboration without sharing? Can you hand over data on a temporary basis? How would one be sure it was deleted afterwards? Does an intermediary solve this, or is this just sharing with middlemen?

This is how IXUP’s secure data collaboration environment began, as an answer to some of the toughest challenges in the field. With a unique software environment built on a novel approach to data matching, IXUP was developed to facilitate data collaboration, securely.

From this solution, a company was formed, now listed on the ASX and bringing together some of the most forward-thinking, innovative minds.

At IXUP, our goal is to help organisations unearth the value in their data, to uncover insights they need for growth and to enable the innovation that true collaboration, in a trusted, secure environment can achieve.

Leadership team

Combining our collective expertise to pioneer the future of data collaboration.

Peter Leihn
Chief Executive Officer

Peter has over 25 years' business experience in senior technology roles in both industry and government, with expertise in data availability, privacy, data innovation models and tech commercialisation. Previously, Peter was the Global Head of Commercial, based in San Francisco for Data61, the Australian Government CSIRO specialist data and technology innovator.

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Dean Joscelyne
Founder & Executive Director

Dean founded IXUP in 2011 in response to identifying a gap in the market to help organisations make better decisions using more powerful data insights. Dean has over 25 years’ experience driving enterprise transformation and improving customer experience.

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David Bonham
Chief Financial & Operating Officer

David has over 25 years’ experience in business spanning various leadership roles. Prior to IXUP, David held the roles of Managing Director of Bupa Dental Corporation, General Manager at the Lynch Group Australia and Finance Manager at Tyco Safety Products.

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Andréane Laurin
Head of Marketing and Communication

Andreane has over 11 years of industry experience in senior marketing management roles within the IT and technology sector. Working in both Australia and Canada, her previous roles have included Head of Global Marketing for Presence of IT and Marketing Manager, Digital Media Enterprise ANZ for Adobe.

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Paul Coe
Chief Technical Officer

Paul brings more than 15 years’ experience in large transformation programs that deliver complete enterprise business end-to-end solutions. Prior to IXUP, Paul held roles at Corum Group Australia, Study Group and PBL Media.

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James O'Keeffe
Head of Solution Engineering

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Find us

Head office                
7 Bridge Street
Sydney / Australia

Developer centre              
Parramatta / Australia