They say that necessity is the mother of invention. The inspiration for IXUP came from a digital marketing agency’s desire to more efficiently service its clients.
Few organisations want to give access to their treasured data to any other party – including their partners. So how can you gain the benefits of collaboration without sharing? Can you hand over data on a temporary basis? How would one be sure it was deleted afterwards? Does an intermediary solve this, or is this just sharing with middlemen?
This is how IXUP’s secure data collaboration environment began, as an answer to some of the toughest challenges in the field. With a unique software environment built on a novel approach to data matching, IXUP was developed to facilitate data collaboration, securely.
From this solution, a company was formed, now listed on the ASX and bringing together some of the most forward-thinking, innovative minds.
At IXUP, our goal is to help organisations unearth the value in their data, to uncover insights they need for growth and to enable the innovation that true collaboration, in a trusted, secure environment can achieve.