Privacy preserving analytics for co-marketing.

 

 

The privacy challenge.

Consumer data is the currency of modern business. While marketers have been busy grappling with how to create value from their data, a new challenge has been emerging – privacy.

The stakes are high: A study found that two-thirds of customers would walk away from a brand if their privacy was compromised by a data breach.1

When it comes to data analytics, insights alone are no longer enough; customer privacy needs to be guaranteed.

Understand customers & prospects.

A need to understand customer and prospects better is propelling data unification. Since 2017 there’s been an almost 20% growth in use of second-party data like that from consenting brands.1

Share data and run joint analytics in a secure environment with current or future co-marketing partners to transform your marketing efforts.

  • Match joint customers to validate your co-marketing partnership
  • Co-create data-driven marketing and campaign strategies
  • Enrich customer insights to build better customer experiences
  • Determine segment preferences and align promotional offers
  • Personalise marketing and rewards

USE CASE:

Customer insights

Get to know customers better by combining retail data containing transaction information with merchant data who hold demographic information on customers. Using the IXUP platform you could identify potential high growth segments and redirect your marketing spend towards these groups.

Data Collaboration Explained

Comply with privacy regulation.

More than 100 privacy laws and privacy initiatives are promoted by governments around the world and one-third of marketers find complying with privacy regulations a challenge.2

IXUP’s facilitates advanced data analytics that reveal insights but not the underlying data, ensuring unquestionable compliance with these laws.

Using IXUP’s platform decrypted data never leaves your hands. Data collaborators don’t hand over unencrypted data or encryption keys, solving the potential problems of data loss and misuse.

Analyse data securely.

The sophisticated encryption and security provided by the IXUP  platform maintains full usability of data so advanced analytics can be performed to generate rich insights.

While the platform’s intuitive and easy to use format allows marketers to access insights without waiting on IT or business analysts.

 

 

1-Gemalto. Data Breaches & Customer Loyalty 2018

2-Salesforce. State of Marketing. 2019

Secure Data. Advancing Analytics.

Your data is only part of a bigger story. Imagine being able to enrich it. To uncover hidden insights. To empower innovation, productivity and customer experiences.
With IXUP you can do this – without ever putting your data at risk. Realise the promise of true data collaboration.

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