Understanding and predicting consumer behaviour has become so sophisticated that the ultimate goal – customising a product or service to a single consumer using data analytics – is now achievable with the right technology. This is commonly referred to as mass personalisation. Trends that only emerge once data is enriched from multiple organisations is the next step. However with more parties involved, the information becomes more granular and potentially more valuable, while the risk of data breach and misuse is increased.
The flipside of delivering highly targeted products and services is the need to do so in a completely safe and secure environment. This is where IXUP delivers. Our technology allows you to protect the privacy and rights of your customers, whose information, preferences, and transaction histories must remain protected.
Our secure analytics platform ensures that data doesn’t need to be stripped of its valuable identifying characteristics as it remains encrypted at all times. IXUP lets you adhere to data regulations and maintain your social and commercial licences to operate, as you safeguard data and honour your competitive and legal responsibility to protect it.
Operating within a secure and compliant platform, IXUP’s unique technology ensures that insights can be derived from data at a level of definition and precision that cannot be achieved when it’s anonymised to comply with privacy restrictions. This empowers marketers to pivot rapidly to respond to and meet the fragmenting demands of consumers who have ever-more diverse choices.