Increasingly, marketers are looking to bring in data from external sources to match with their own datasets, in order to find additional insights into their customers preferences.
Successful MarTech hinges on finding insights within massive and now interconnected repositories of data to create customer value and competitive advantage.
Consumer data is the currency of modern business. This data frequently includes personally identifiable information (PII), which if misused or breached in a cyber attack, can violate the rights of individual consumers.
Without the right safeguards, an organisation could lose its competitive advantage if this asset falls into the wrong hands.
IXUP offers a unique environment where customer data remains encrypted at all times, with data custodians controlling who can derive insights from the data and for what purpose. Raw data is never shared between parties, only insights as the analytics occur with protected data.